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Business Success Tip: Endearing Your Customers

August 18, 2015

Business advice for women entrepreneurs and small business owners

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As I was enjoying a game of Corn Hole at a Maine resort we have stayed at for the past 9 years, I looked over my shoulder to see others enjoying an outside pool, an inside pool, playground, deck and saunas. Hanging from a brick wall next to the our game areas was a movie screen being lowered and popcorn being prepared for evening movies and smores around a fire pit. The sun was setting over one of the roofs and the sounds of laughter accompanied by the salty breeze warmed the air even more than it already was.

This resort had become home to us ever since losing my father’s home in Maine when he passed away. We thought we would never find a place that felt like home the way my father’s did but somehow this amazing “business” did. Was it because we were looking for it? I don’t think so. I know so because this “company” works hard at making sure their guests feel at home providing everything you find at home….and then more.

Not every woman entrepreneur runs a business that can replicate the comforts of home but we can create a hospitable atmosphere and warm environment for our clients that feel comfortable and welcoming. If you don’t know where to start, here are a few ideas to make your business feel extra special to your customers no matter what industry you are in:

* Greet customers like they are family and you will make them feel that way. Think about the unique things you say, act and do around your loved ones and bring those same actions and sentiments into the workplace. People want to belong and feel comfortable so make them feel that way and you will develop strong client loyalty.

* Get to know your client base well including their likes and dislikes and cater your services or products to those needs or displeasures. You might need a survey to find out the answers or you call them and ask their opinion.

* Add new services or products regularly to please your customer base. If you don’t know where to look, check out your competition and see what they offer. Ask your customers what they wish you offered or had for them to use; and then Implement a couple new offerings each year.

It is never too late to start making customers feel at home endearing them to your company. It takes an interest, time and some money to do it but in the end you will have a much happier customer who shares their love for your business with others.

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