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Serious Change

July 25, 2012

Although it’s been on the market for awhile, I finally picked up “Tribes: We Need You to Lead Us” by Seth Godin. A local leadership expert strongly suggested I read it a year ago Within the first couple chapters the following words struck me, “We live in a world where we have the leverage to make things happen, the desire to do work we believe in and a marketplace that is begging us to be remarkable. Yet we continue to get stuck.”

Godin went on to say, “Stuck following archaic rules. Stuck in industries that not only avoid change but actively fight it… Stuck because we are afraid to get in trouble. Most of all stuck like managers or employees instead of like the leaders we could become.” The truth is leading a cause or partaking in serious change is extremely challenging; but often it is absolutely necessary.

After watching this week’s debate on gun law after the horrific Colorado shootings, you realize the magnitude of difficulty facing citizens screaming for stricter gun laws. Although women entrepreneurs for the most part aren’t trying to challenge constitutional laws, they are challenged to be stronger leaders every day and when it seems extremely necessary. 
 
S
ometimes we can find ourselves in the position to dispute laws or to reach out to elected officials to change current laws that affect our business or our “tribe” of customers. Whether it’s fighting for equal pay, fewer taxes on small businesses or changes in doing business over the internet, we have to remember Godin’s words, “we have the leverage to make things happen.”

Today’s blog post is to remind you there are times in life when change is absolutely necessary, when we need to stand up and fight for our constituents and ourselves. If we have successfully created a tribe of loyal customers who have similar beliefs, don’t forget to share your platform with them, seeking feedback and action if necessary.

Remember Godin’s words today, “the marketplace is begging us to be remarkable.” What can you do today or in the near future to get unstuck, create movement and gather your tribe of loyal followers with you to make positive change happen for everyone’s mutual interest.

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