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Launching New Products and Services

June 1, 2010

Recently a woman entrepreneur posed the following question, “I just finished creating an exciting new product line for our business and now it’s time to launch it. Do you have any new product or service line launch advice for me?”  As an event planner and public relations specialist, I love the idea of launching a new product or service around a public event. 

 Launch elements could involve a big open public event complete with a comprehensive advertising campaign; an invitation-only client event with a more personal communication approach; or social media marketing announcements for national or global recognition. An entrepreneur could combine them all or pick one or two. It depends on how big they want to go, who they are targeting and the scope of the outreach. I personally think a combination of an event combined with advertising and personal marketing communication is the most effective way to launch new developments.

Keep in mind you’ll also want to make sure when preparing for the launch to have a clear communication message about why you are introducing a new line, who will benefit from the new line, and why they should be excited about the changes. You must have a strong marketing message ready in order to launch a new line properly and effectively.

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