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Repeat Customers

September 2, 2008

There’s an old saying in business, “Your best customer is the one you already have.” Clients are hard to come by. Once you have them, you need to keep them happy, meet their expectations, and offer something better than your competitors or they might leave. Women entrepreneurs understand this and that’s why we continue to offer products and services to meet our customer’s needs. Your current clients can help you remain successful in business two main ways:

Repeat Business: If your clients are happy with your services, they have a better chance of returning as clients. If your customers aren’t lured away by competitors, they will buy from you again. If you keep your clients consistently aware of you and what you offer, they will become repeat customers. Keep these three thoughts in your mind today when you business this week.

Referrals: A satisfied client can be your company’s best salesperson. Friends, family and business associates of your customers can become your next clients. If your clients have a positive experience, they will discuss your business with others. Remember to ask your customers to refer your business to others. Make sure to thank them every time a reference comes your way.

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