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Learning From Others

June 27, 2008

In 1963, Mary Kay Ash began her rags-to-riches story when she risked her life savings by investing $5,000 to start her company. Over forty years later, her business Mary Kay Cosmetics generates annual retail sales of nearly $3.2 billion, has 3,500 employees, manufacturers over 200 different products, and has one million independent beauty consultants worldwide.

With gloom advice from her attorney and accountant, she went ahead with her dream because she believed in her business plan. She focused on three things: First, there wasn’t a strong competitor in the skin care market. Second, her sales experience taught her that women sell best when they are passionate about their product. Third, she knew her product would generate repeat business if her customers were satisfied and treated well by her sales force. She was right on all accounts.

Mary Kay Ash displays the same characteristics I see in women entrepreneurs today. We have big dreams. We create business plans and move forward with the statistics and passion to start our companies. We understand to be successful we must believe in our product or service. We strive for repeat business by offering quality customer service.
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Women who have been in business for decades have the wisdom other women entrepreneurs need to hear so they can create their own long lasting business.
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One Comment leave one →
  1. ekotite permalink
    August 6, 2008 5:57 pm

    Hi there,
    While researching women entrepreneurs I came across your blog. Very well done. Wondering if you had some current rags-to-riches anecdotes like the Mary Kay Ash story. Would love to hear from you.

    Like

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